What Is A Marketing Initiative?

Marketing is not as simple as many may lead you to believe. In order for your business to be effective, you need to understand what is involved in promoting what you are offering in terms of products and services. That is where a good marketing initiative comes in to play. A marketing initiative is essentially anything that is clearly defined as a marketing effort. Simple, isn’t it? It is basically anything specific in your marketing plan. So what types of things are considered marketing initiatives? Here are a few examples that may help you.

For larger companies, a marketing initiative can be a theme. For instance, a set of commercials that use a specific character or funny situation over and over may be considered a marketing initiative. This, though, would certainly be more common with large businesses. An example of this is the Geiko commercials that feature the cute talking gekko. The initiative is to associate their car insurance services and products with a character that sticks in your head. Being cute is an added advantage. This is why many commercials use cute, cuddly characters such as babies and puppies etc.

Another example of a marketing initiative is undertaking a certain method relentlessly. Sometimes you may wish to focus your efforts solely on one method of marketing. If, for instance, you decide to implement email marketing with great fervor, then you can call that your email marketing initiative. You will outline a plan very specific to that initiative. And you will carry it out. Focusing your efforts into a sole initiative demands that you understand it intimately. You better know what you are doing if that’s the ONLY initiative you’ve got. In addition you also need to have a backup plan in case your initiative does not come through for you as you hoped. Often, when you put all your eggs in one basket, you better have more eggs!

Another type of marketing initiative you may invoke is a large scale shift in what you are doing. If you are going away from traditional marketing to exclusively use the internet that is a whole new marketing initiative you are putting in place. Though not as specific as other examples, it is certainly something that directly affects the marketing of your company. These types of initiatives are usually done parallelly with your existing marketing initiatives. The old initiatives are slowly phased out as the new one takes over.

A marketing initiative can also be as simple as a shift in an idea. You can have a new marketing initiative that simply changes the way you promote your company, or more specifically what about the company you are trying to promote. A shift in positioning is a good example.

Marketing initiative is a broad term that is used often. However, if you understand what it is you will be more able to effectively put an initiative in place if you need to. Changing or implementing an initiative is a big part of the promotion of your business. So it’s important that you understand what it means in the first place.

The Significance of Computers in Our Lives

2010; mankind has come a long way since the first discovery of fire a few hundred thousand years ago. Fire used to be a necessity then, now the computer is a necessity for us as we use it in our daily lives.

One way computers help us is in our lives. We use the computer to communicate with people such as web conferencing with friends who are overseas, to look up on information about a particular topic, socialize on social networks such as Facebook or even to do something as simple as sending an email or digital cards to friends and loved ones.

The computer has also managed to change us from reading hard copies of books, magazines and newspapers, to reading online digital documents such as online newspaper articles and e-books.

In education, lecturers are now using PowerPoint to make their lecture slides which are used during their lectures and students are now able to download the lecture slides into their computers and store it as reading documents.

In the working place, paperwork is now slowly converting from manual printing and keeping documents to storing documents in the computer. The problem with paperwork is that it takes up a lot of space and an office has limited space. Moreover, going digital will help the environment as there will be less demand for paper which results in lesser trees being cut down to be made into paper.

However, there have been some issues raised about digital documents. A digital document can be created and edited by anyone, thus this leads to the owner verification problem. It is dangerous in the working environment, because anyone can edit a contract or agreement after it has been signed and used it against the other party. Another problem would be if one accidentally deletes the document, it will be hard to trace the perpetrator and also very hard to retrace the document.

Does a Driving Record Affect a Person’s Ability to Rent a Car?

People who do not rent cars often from rental car companies are not always aware of how their driving record will affect their ability to rent a car, or if it will matter at all. When renting a car, it is a good idea to check with the rental car company to inquire about any disclosures or specific rules they may have about your ability to rent a car and your driving record. Some rental car companies will check with the Motor Vehicle Department to ask for a copy of your driving record. In order for them to do this, you often must submit a written form of permission for them to gain access to this information.

Rental car companies each have their own regulations and requirements that must be met in order for a person to rent a car. Some rental car companies will check a person’s driving record the first time a person rents a car from them. After the first time, if the car is returned in good condition and there were no collisions or fender benders in which the car renter was responsible, the driving record is generally not checked again by the same company unless a significant amount of time has passed before the next time the person rents a car from the company.

If you have a less than stable and perfect driving record, it is possible that you may be charged a higher fee for renting a car. Some car rental companies specialize in renting cars to drivers who have had accidents and speeding tickets in the past. Drinking and driving offenses are not always overlooked by car rental companies; and depending on the offense and how long it has been since it occurred, this could prevent you from being able to rent a car, even if you do have a valid driver’s license.

You may also face the possibility of not being given the option for insurance on the rental car and will be required to pay for the rental car insurance if your record of driving has been an unstable one. Speeding tickets, drinking and driving, collisions, reckless driving tickets, and fender benders all put a negative smear on your driving record. While these tickets and offenses may not necessarily prevent you from being able to rent a car, it can make it more expensive to do so.

Taking a driving class will help to put positive marks on your driving record and this can make all future car rentals and auto insurance prices more affordable for you. Researching several different auto rental companies and making price comparisons for high risk drivers can help you to find the best deals. You may simply need to put down a larger deposit than someone who has a good driving record. These deposits are refundable if there are no accidents while you rented the vehicle and if you return the vehicle in the same condition that it was rented.

Importance of Branding for E-Commerce Businesses

E-commerce businesses are becoming a reliable way to buy products online. Branding plays a direct role in improving chances of e-commerce business success. An increasing number of global customers are switching to e-commerce sites to purchase everything from groceries to apparel, and electronics to lifestyle products. The e-commerce industry has completely transformed the way in which consumers around the world access products and services. It has suddenly brought a world of options to the fingertips of end users. The future seems bright for the e-commerce industry, with major players branching out into newer product categories frequently (thus setting the standards for smaller brands).

For e-commerce businesses, things are going well enough, but the competition is also fierce. New e-commerce brands are launching every day and persistently trying to get a foothold online. When it comes to branding, e-commerce companies are leaving no stone unturned. In this scenario, it is vital that you build and implement a high quality branding strategy for your e-commerce business.

Branding Strategies For E-Commerce Businesses

By having a result-oriented, effective branding plan for your e-commerce business, you can stand out amongst your competitors. To achieve that, you must determine what makes your e-commerce business a unique player in the industry. Are you offering high quality products at the best available rates? Do you organize regular discounts and offers for your customers? Are you adding new product categories to meet more customer demands? What are the factors that would convince customers to choose your brand against others? E-commerce business owners must strive to highlight the unique selling points of their brand. Only then can an e-commerce brand be boldly promoted to larger audiences.

As an e-commerce brand, you have to be at the forefront when it comes to attracting product vendors as well as consumers to your e-store. Vendors would be interested in using your marketplace, if it has a strong brand that keeps providing value to customers. The number of sellers and customers you bring in to your network depends on the strength of your e-commerce brand, and how well it delivers on its promises. If you are intelligent in your branding, and consistent in your service quality, your e-commerce brand can achieve considerable success.

E-commerce branding, like all branding, is influencing the perception of your brand and its services, in the eyes of the customer. Effective e-commerce branding will make marketing easier, retain more customers, drive up loyalty, and create better potential value for steady, long-term success.

The way you must approach an e-commerce branding strategy is by highlighting some key points. With branding, you must uphold your business’s core mission, the problems you aim to solve for your customers, standards that it adheres to, and proof of the quality of services you provide. What are the factors involved in business branding and their importance?

E-Commerce Branding – Methods and Importance

1. Your Brand Image - A stellar, uniquely identifiable brand image helps customers attach value to your e-commerce brand’s personality. This includes various things such as logos, banners, taglines, marketing captions, social content etc., which should always represent your brand the best. This is quite important if you want to create value for potential customers and convert them into loyal customers. A good brand image goes a long way in retaining customers, by continually generating interest for your e-commerce brand’s offerings.

2. Customer Satisfaction - Customers are everything, when it comes to e-commerce or any other type of business. You can actually enhance customer experiences and drive up satisfaction (and loyalties). This is a big part of establishing your e-commerce brand. Put your best foot forward while marketing, deliver on your promises you make, and provide unmatched service and support to enhance your brand’s potential value. Remember that satisfied existing customers can and will bring in newer customers to your e-commerce business. Maintain your integrity and keep reinventing to bolster your brand’s chances of business success.

3. Find Your Unique Selling Proposition - As an e-commerce business owner you must determine the USP of your brand. This will help you brand and promote it better to larger groups of potential customers. Think about what sets you apart from dozens of competitors vying for true e-commerce glory. Is it your service quality or support? Is it the trust of your customers and your track record? Do you provide innovative offers, discounts and promotions on special occasions? Do you house the widest variety of rare products? You must determine why customers would choose your e-commerce site. What extra value can you offer to your potential customers that convince them to use your platform again and again? Find your USP and use it to strengthen your brand.

4. Utilize All Channels - Technological advances in the past decade demand that your e-commerce business maximizes its presence on all social, web-based and mobile platforms. More and more potential customers buy and sell through handheld devices, and almost all of them are on social websites. All your competitors are doing it, and so should you. It will help you make your brand easily accessible to larger audiences, which in turn will bring more conversions and significantly better revenues. Social and mobile should be the front and center of your branding strategy.

E-commerce sites can benefit from the above mentioned branding strategies. By using the concepts provide here, you can establish your e-commerce brand and take your business to the next level.